Vitakraft pet care

We have been writing pet history for over 180 years
The initially small company in the idyllic village of Heiligenrode near Bremen grew from generation to generation and soon became one of the first large pet food manufacturers in Germany. This development had its origin in the love and interest for nature and animals. Throughout all generations, until today, this attitude has shaped the style and goals of the company.

Heino Wührmann, who took over the company in 1929, is still considered the great pioneer of the pet industry in Germany. For the first time he created the basis for a modern industrialized form of pet food production. Through unconventional "marketing" and high product quality standards, he succeeded in developing Vitakraft into a branded article that quickly became well-known. High quality and an innovative range of products adapted to the nutritional needs of pets quickly opened up not only the German market for Vitakraft, but also its first foreign markets.

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Basic Information
Company Name:	Vitakraft pet care
Business Type:	Manufacturer Exporter
Product/Services:	Poésie,Snacks,Treats,Beefsticks,Catsticks,Cat Yums,Bird food,Small animal food,
Company Website URL:	TradeNews.html